ARTS, LIVE FESTIVAL
AND EVENTS ASSOCIATION
ALIFE COUNCIL MEMBERS
CHAIRMAN
PARA RAJAGOPAL
Founder of PR Worldwide
​
Started operating in 1999, been promoting all forms of live entertainment, family, music, comedy, and musical events for all age group. Yearly shows include Disney On Ice and recent shows include Maroon 5, Alicia Keys and Taylor Swift.
​
PRESIDENT
RIZAL KAMAL
CEO of LOL Asia
Rizal Kamal is the Founder and CEO of LOL Asia, a content producer of live shows, TV and social media content. The company has won the ‘Best Entertainment Company’ in the BOSS Awards (2016).
Rizal founded LOL Asia in 2009 and developed a portfolio of hundreds of comedy shows, an annual comedy festival, several TV shows, a comedy club, talent development program and international comedy tours.
Rizal have worked with over 300 artists with names like Kevin Hart, Russell Peters, Gabriel Iglesias, Jeff Dunham, Eddie Izzard, Kumar, David Blaine and Margaret Cho. He has produced TV shows including 3 seasons of ‘Stand Up, Asia!’ for Comedy Central and comedy reality show ‘Gelak: Gempak’ for Astro. In early 2022, he produced the historic ‘Search:Endemik’ concert as the launch of new concert venue Zepp KL, marking the return of large concerts in Malaysia.
Rizal is the President of ALIFE since 2018, an NGO that advocates for the development of Art, Live Events, Concerts and Festivals to help boost the live performance industry. He is also an industry representative of Industries Unite (IU) and Business Events Coalition Malaysia (BECM) which does multiple business engagements with the government.
SENIOR VICE PRESIDENT
DATO' ALAN FOO
Star Planet Sdn Bhd
​
A Chartered Accountant-turned-entrepreneur, Dato’ Alan Foo is the founder and Managing Director of Star Planet. For over to two decades, he has led the company’s way in bringing a variety of international acts and events to Malaysia.
Star Planet established in 2002 in Malaysia, has grown steadily over the years and become one of the leading entertainment companies specialising in organising, producing, and marketing concert tours and live events. We have gained wide recognition as a trusted and reliable brand in concert presentation and audience engagement.
To date in Malaysia alone, we have organized close to 130 international-class concerts featuring international artistes including Hong Kong legendary singers Jacky Cheung), Andy Lau and Alan Tam; Taiwanese superstars Jay Chou, A-Mei, Jolin Tsai; world-renowned singers Lionel Richie, Boyzone and Air Supply; international-class musicians Kenny G and KITARO; as well as popular K-POP groups SUPER JUNIOR, 2PM, EXO and WONDER GIRLS among others. We have also organized and promoted concerts featuring local talents including Gary Chaw), Nicholas Teo.
VICE PRESIDENT
IQBAL AMEER
Group CEO of The Livescape Group
​
Having organised over 200 different events, ranging from 400 capacity club shows to over 35,000 music lovers for Future Music Festival Asia. Also has an event agency arm that manages clients such as Redbull International, Asahi and Fred Perry.​
SECRETARY
ANITA BASKARAN
Director of PR Worldwide
​
Started operating in 1999, been promoting all forms of live entertainment, family, music, comedy and musical events for all age group. Yearly shows include Disney On Ice and recent shows include Maroon 5, Alicia Keys and Taylor Swift.
ADVISOR
BRIAN JOHNSON LOWE
CEO of Poptron
​
Brian is the Founder and CEO of Poptron.co. He also serves as a Board Member of Perbadanan Stadium Malaysia under the leadership of Tan Sri Tony Fernandes as well as Special Advisor to Arts, Live Festival and Events Association (ALIFE). Brian was also responsible for conceiving, writing, and presenting the strategy and execution papers to form Cultural Economy Development Agency (CENDANA) as well as Borneo 744, Malaysia’s first Blue Ocean Entrepreneurship Township in Kuching, Sarawak.
Brian is driven by intellectual curiosity to learn new industries, skills, and ways of doing things better which has blessed him with the opportunity to work with the best managers and mentors from multinationals, Fortune 100 companies, government agencies as well as the private sector. Amongst his accomplishments are The Royal Arts Gala - a prestigious fundraising dinner graced by Their Royal Highnesses, the King and Queen of Malaysia; Karnival Seni Kreatif Kita - an arts carnival that attracted 30,000 participants when it was held in Pasir Gudang, Johor; Borak Arts Series - an regional touring arts conference for creative practitioners, business leaders, and the arts industry to converge and discussion about the arts in South East Asia as well as Artistlabs - Malaysia’s first and only creative accelerator for entrepreneurs.
His passion lies in playing tennis, where he played as a junior for Penang state but his first and only true love will always be music where he is the composer, producer and rhythm guitarist for his band Primitive Leap.
COUNCIL MEMBER
DATO’ GRACE LEE
Managing Director of Milestone Production
​
Dato’ Grace has been spearheading one of Malaysia’s leading event and entertainment company for the past 18 years. Milestone Production provides 360 consultation and customized services to any Event, M.I.C.E. & Entertainment needs both locally and internationally; offering services in the areas of planning and executing large scale international events and conferences, digital marketing as well as producing/organizing international live theatre performances such as Mamma Mia The Musical and Madagascar The Musical!
​Under her leadership, Milestone Production expands its services into China, Maldives, Dubai and across the S.E.A region; winning numerous awards and recognitions such as the Malaysia Marketing Excellence Awards, 15th Asia Pacific Entrepreneur Excellence Award, Top 10 Event Planner in Malaysia by the Top 10 Malaysia Magazine and was recently being awarded with The BrandLaureate SME BestBrand Award In Services – Excellence In Event Management
COUNCIL MEMBER
ROHIT RAMPAL
Founder and CEO of Hitman Group
​
No stranger to the events space and a very well-known concert curator, Rohit Rampal Founder and CEO of Hitman Group can be considered a change catalyst and a new-age pioneer of Malaysia's live entertainment scene.
His credentials and experience make him a veteran in the events line despite his relatively young age. Through his Group, he has worked with and personally brought down the creme de la creme of music showbiz to our shores, both locally and internationally such as Shah Rukh Khan, Diljit Dosanjh, (G)I-DLE, Raisa, Ne-Yo, Bunkface and many more.
Since the tender age of 15, Rohit has always found passion in music. Starting out as a DJ and hype man, he then ventured into music production and finally burst onto the concert scene, producing events that filled auditoriums and halls alike with eager and appreciative music lovers.
Passion aside, one of Rohit's main qualities is finding solutions to problems and opportunities. In light of the Covid related restrictions which have impacted the events industry, Rohit still manages to find a silver lining. It has encouraged him and his team to venture into providing virtual technology solutions to clients and partners in order to deliver exceptional business outcomes in line with the new norm.
Inspired by the quote, “Sometimes good things fall apart so better things can fall together", Rohit has made it his mission to provide an outlet to businesses just like his that are going on a journey into uncharted territory. He truly believes that together, we will be alright!
COUNCIL MEMBER
BEN LAW
Future Sound Asia Sdn Bhd
​
Future Sound Asia is an independent, full service experiential event agency which was established in 2001 . We organize and promote events, and work with select clients to create unique brand experiences.
COUNCIL MEMBER
MAHENDRAN NAIR
Director Operation of Show Pro Entertainment Sdn, Bhd.
​
Mr. Mahendran Nair has been in the Entertainment Industry since 1994 and currently helms the role of Director Operation at Show Pro Entertainment Sdn. Bhd. which provides live bands mainly from the Phillipines, Latin America, Australia and Caribbean to 4 Stars and 6 Star hotels across Asia
​
Following events and appointment by Salem Cool Planet as a their official Permits and Licences for consultant, This Paved way for him to work with Major Promoters and bussiness an this region such as Lushington Entertainment Sunvic Productions, Asia Entertainment, Asia Entertainment, Jojo Events, Scenique Productions, Midas Touring, Pr Worlwide Sdn Bhd, YTL events, One FC, ASTRO and more
Mahendran has worked on number of Event tthat have featured legendary Micheal Jacksom Jon Bon Jovi, Sorpians, BB King, Gypsy Kin, Calos Santana Deep PurpleTina Turner,Pavarotti, Jacky Chung Sally Yeh, George Lum, Beyond A. R Rahman, Shah Rukh Khan, One Cahmpionship Event, Orchestra Toyota Classic (10 Years). He Provide all his Clients with tenacity and honesty as one of the most senior and experienced live event Permit and Licence Consultant Aditionally he has reputation for doing task quickly and efficently
COUNCIL MEMBER
MOSES KWAN
Operation Director
​
We are a company that provides an Event Guard, a Close Protection Team, Medic Services & VIP Vehicle Services during concerts or festivals.
COUNCIL MEMBER
ARNAN RAHMAN
Senior Manager, Zepp Kuala Lumpur
​
Arnan is an old timer in the concerts and venue management. Having been with Dewan Filharmonik Petronas since its inception in 1998, he spent a meaningful 13 years managing more than 1800 concerts in the world class venue until the time he left in 2011 to join Khazanah Nasional's leisure & tourism outfit Themed Attractions, Resorts and Hotels in developing new theme parks and resorts around the country. In the 10 years with the company, he has been responsible for the design development and installation for audio, lighting, and AV in all the 14 projects that the company embarked on.
However, the temptation of live concert scene was too strong to resist, and he returns when joining the city’s new world class concert hall Zepp Kuala Lumpur in early 2022. Since the successful opening of Zepp Kuala Lumpur in mid-2022 he has been on overdrive in hosting back-to-back concerts in KL’s most vibrant concert venue.
ACTION COUNCIL MEMBER
AKMAL MUHAMAD
Co-Founder & Chief Operating Officer of Eraventures Events / Ticket Empire
​
Started to grow in this industry in 2015. Back then he was with Ticketpro Malaysia (later known as Proticket Malaysia). However, due to the pandemic, Proticket had to close its business.
Enthusiastic as he is, Akmal never slowed down. Akmal is a born leader in-charge of various types of events including comedy shows, concerts, and sports events including golf & football. 7 years in the industry, Akmal managed huge names such as LOL Asia, ProEvents and prestigious events such as Maybank Golf Malaysian Open, CIMB Golf Classic and numerous shows and concerts internationally and locally.
ACTION COUNCIL MEMBER
HAPPY KWONG
Chief Content Officer of SHOWFANS
​
Happy effectively managed several Asia IP projects and investments as a Chief Content Officer with broad knowledge of current music and art entertainment industry trends.
Schedules curated and interactive exhibitions and live-streaming shows to create memorable experiences for fans.
ACTION COUNCIL MEMBER
TRACY WONG
Director of IMC Live Group Malaysia Sdn Bhd
​
Tracy has been aggressively occupied in the concerts and event management over the past 9 years until now.
​
Throughout the years, she had immersed in live entertainment show, for instance, Concerts, Fans meeting, New Year Eve countdown, Music Festival throughout Southeast Asia. Gun n Roses, Bon Jovi, Jolin Tsai, Fish Leong, Lee Seung Gi fans meeting, to name a few.
​
On top of that, Tracy also committed in producing and creating the company owned contents and concerts namely Rock On! Music Festival, Battle of band and Live is Life.
​
She is determined and passionate to create more remarkable events and continue to bring the best live experiences to the public.
“The only way to do great work is to love what you do” ~ Steve Jobs
ACTION COUNCIL MEMBER
MELISSA SENG
Assistant Director- Marketing of Sunway Lagoon
​
Experienced more than ten years in planning event / concert successfully under a fast-paced and systematic organisation.
Advanced experience in building and strengthening a team of event and entertainment professionals in providing magical moments on campaigns / events. This comprises the scope from ideation to end result completion which is able to reach target audiences and users effectively.
ACTION COUNCIL MEMBER
VEENA MOHAN
Business Development Manager of Felix Expo Logistics (M) Sdn Bhd
​
Appropriate role will draw on over 16+ years’ diverse Travel Trade Industry Experience and most recently in a role as a Business Development Manager in a leading Exhibition, Show Freight, Project & Relocation Logistics based company.
Have vast knowledge in holiday packages, handling groups and MICE division & promoting inbound tours. Have obtained a BSc in Computer Science and have extensive knowledge on IT Communication & Networking.
Very passionate at developing strategies for business resilience in the post crisis world and be a voice to bring added value, knowledge exchange & sharing of information to ensure the overall endurance of the logistics supply chain.
ACTION COUNCIL MEMBER
DATO JUSTIN KISHUR
Hospitality Services, Specialised in Transportation
​
​